(Sam Brannan) His published cries of "Gold! Gold! Gold from the American River!" started the California gold rush. Though not directly involved in "golddigging," he became California's first millionaire in merchandising, hotels, real estate, lumber, and shipping.
[source: Van Wagoner, Richard and Walker, Steven C., A Book of Mormons, http://amzn.to/newmormonstudies]
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